The Xbox Live Arcade service was officially announced on May 12, 2004, at Microsoft's E3 press conference by Bill Gates  and launched on December 3, 2004, for the original Xbox game console. The XBLA software was obtained by ordering it on Microsoft's website. It was sent by mail on a disc that also contained a free version of the Ms. Pac-Man video game.  To generate greater publicity for the service, the disc was also distributed with special issues of the Official Xbox Magazine and as part of the Forza Motorsport Xbox console bundle The service launched with six titles and expanded its library to twelve titles by the end of the year. Once connected to Xbox Live, customers could purchase additional titles by using a credit card, or download a limited trial version of a game. Prices for the games range from $4.99 to $14.99.
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